The Macallan Rare Cask Debuts in Kenya

Macallan Rare Cask whisky has been launched in Kenya, the second African nation to launch after South Africa.

At the launch held at Capital Club Nairobi on September 5th 2016, the Macallan Brand Ambassador for the Middle East and Africa, Peter Allison said the Macallan Rare Cask has been exquisitely crafted from the broadest spectrum of casks, 16 different profiles, every identified by the Master Whisky Maker.



From Left: The Macallan brand ambassador Peter Allison, WOW Beverages Head of Marketing Nyawira Kariuki and Head of Sales Edward Murithi during the launch of The Macallan Rare Cask single malt whiskey at Capital Club, in Nairobi, on 5th September 2016.

“The unsurpassed quality of our exceptional European and American sherry seasoned oak casks is the single greatest contributor to the outstanding quality, natural colors and distinctive aromas and flavors of The Macallan,” said Mr Allison.

The Macallan brand is owned by Edrington, a privately owned Scottish company. They also have the Macallan 1824 Series(Amber, Sienna and Ruby) available in the market, imported and distributed locally by WOW Beverages. WOW Beverages is eyeing growth in the fast growing super premium whisky market segment.

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