Macallan Rare CaskÂ whiskyÂ has been launched in Kenya, the second African nation to launch after South Africa.
At the launch held at Capital Club Nairobi on September 5th 2016, the MacallanÂ Brand Ambassador for the Middle East and Africa, Peter Allison said the Macallan Rare Cask has been exquisitely crafted fromÂ the broadest spectrum of casks, 16 different profiles, every identified by the Master Whisky Maker.
From Left: The Macallan brand ambassador Peter Allison, WOW Beverages Head of Marketing Nyawira Kariuki and Head of Sales Edward Murithi during the launch of The Macallan Rare Cask single malt whiskey at Capital Club, in Nairobi, on 5th September 2016.
â€œThe unsurpassed quality of our exceptionalÂ European and American sherry seasonedÂ oak casks is the single greatest contributor to the outstanding quality, natural colors and distinctive aromas and flavors of The Macallan,â€ said Mr Allison.
TheÂ MacallanÂ brandÂ isÂ owned by Edrington,Â a privately ownedÂ ScottishÂ company. TheyÂ also haveÂ the MacallanÂ 1824 Series(Amber,Â SiennaÂ and Ruby) available in the market, importedÂ and distributed locally by WOW Beverages. WOW Beverages is eyeing growth in the fast growingÂ super premium whiskyÂ market segment.